Website personalization: Easy as 1, 2, 3
Sixty-three percent of marketing influencers think that data-driven personalization is a difficult tactic to execute, according to eMarketer. At Persosa, we respectfully disagree! And we want »
How to compete with Amazon & why it’s possible: Marketing tips for the rest of us
Plenty of companies are competing with Amazon and winning every day. It all comes down to creating a different, personalized experience – recognizing Amazon’s limits and using that to your advantage by building a brand story and a genuine connection with your consumers. »
Soul mates & segments: Why personalization is just like dating
By personalizing your website experience based on who’s visiting, you can show consumers that you see them and understand their individuality and motivations. »
Conversions & competition: The benefits of website personalization for apparel brands
By delivering a better digital experience – with personalized content, images, recommendations and more – you can differentiate your apparel brand and stand out from the rest. »