Sixty-three percent of marketing influencers think that data-driven personalization is a difficult tactic to execute, according to eMarketer.
We have to respectfully disagree. Website personalization doesn’t have to be this giant, overwhelming project that consumes all of your marketing time and resources. If it’s done correctly, with the right tools and expertise, personalization is a simple and extremely effective way to improve your marketing efforts. In fact, it’s much easier to connect with consumers and make an impact when you personalize your website and marketing content based on who’s viewing it.
Instead of having to choose one audience group to focus on, or create generic content that doesn’t really resonate with anyone, personalization empowers you to reach more people with unique website experiences. It enables you to use real-time data to tailor the entire customer journey – from acquisition to website visits to re-engagement. How? Following are the three steps required to get going with Persosa’s website personalization platform.
- Install our code. No coding genius necessary! Persosa installation takes less than 30 seconds: You just copy and paste the snippet we give you into your site. Whether your website is on WordPress, Shopify, Squarespace, Tumblr, Weebly, Joomla or something else, we make it simple to get started with website personalization.
- Identify customers and their attributes. Who is your audience? With Persosa, you can segment website visitors in real-time based on whatever data you want to use – from online ad campaigns or the site they came from to their location or onsite behavior. Whether you begin by grouping males and females and geographic locations or honing in on household information like children and spending habits, this can be as broad or specific as you’d like.
- Create experiences. Once you’ve determined your audience segments, you can place them into the appropriate experiences – which you control and prioritize. You may have several experiences for parents, for example, based on where they live or how old their children are. Persosa’s Experience Delivery Network can dynamically change different aspects throughout your entire website, based on who’s viewing it. This includes: header text, images, CTAs, product pages, recommendations and much more.
Only 12 percent of marketers are “very” or “extremely” satisfied with the level of personalization in their marketing efforts. At Persosa, we want to change that. Our easy-to-use platform can help businesses of all sizes reap the benefits – from increased sales and conversion rates to improved customer satisfaction and engagement. In fact, McKinsey found that: “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5–15 percent and increase marketing spend efficiency by 10–30 percent.”
It’s not the “easy” button, but it’s pretty close. We pride ourselves on making website personalization easy. As easy as 1, 2, 3. As easy as pie. You get the point! Contact Persosa today to learn more about our personalization platform or request a demo to see it in action for your business.