How Agencies are using personalization to stand out & increase client value

80 percent of consumers are more likely to make a purchase when brands offer personalized experiences.

The benefits of personalization are becoming more obvious with every engagement lift and sales increase. Consumers no longer just prefer personalization – they expect it! And if you deliver on those expectations, you’ll be rewarded. A recent eCommerce study, for example, found that personalized recommendations produce four times more conversions. And 70 percent of consumers are more loyal to a brand who understands their individual needs and engages them effectively.

The only problem in all of this, however, is that many businesses don’t know how to utilize personalization effectively – or at all. They know it can help, but they don’t know where to start or how to implement it into their overarching marketing strategy. That’s where marketing agencies come in. You are the go-to resource and mentor for businesses who need guidance, strategy and support. They expect you to be on top of the latest marketing trends and technology. That means website personalization should be in your repertoire now and in the future.

How can you harness the power of personalization within your marketing agency? With Persosa’s personalization platform. It’s easy to use, works with any website and can create new revenue streams and push you ahead of the competition. Website personalization can extend your client’s brand voice and experience across all digital platforms – so those targeted ads or custom emails don’t end abruptly at their website. We use real-time data to tailor the entire customer journey, from acquisition to website visits to re-engagement.

Madden Media, for instance, uses personalization to increase the value they offer to clients. They explain the partnership here: “Madden and Persosa will help your site stand out from competitor sites that use a ‘one size fits all’ approach. Personalization helps you develop a one-to-one conversation with your audience and delivers the information and inspiration they’re looking for, making their experience customized and effortless.”

Smart agencies like Madden Media are using personalization to:

  1. Differentiate and attract clients: Every agency should be using personalization – but they aren’t. Take advantage of their lack of initiative and offer potential clients increased ROI with Persosa’s website personalization platform.
  2. Create new opportunities: Improve client retention and build new opportunities around personalization. From personalization strategy to persona creation and segmentation to managing personalization efforts, there are a wealth of emerging business services for you here.
  3. Make money on media management: Persosa improves media conversion rates, which adds increased value for existing and new clients.

To learn more about using website personalization for your agency, visit our website here.